AB Split Test Introduces Public Reports & Form Submission Conversion Tracking

Tom from AB Split Test has just added shareable reports, form submission conversion tracking and more to the WordPress split testing and conversion optimization plugin.

New Features

Let’s take a look at what’s new on AB Split Test 2.4.1:

• Public Reports: Share A/B test results with clients and team members via secure, publicly accessible URLs. No WordPress login is required. Generate, revoke and manage shareable links directly from the test results page.
• Form Submission Conversion Tracking: Similar to Sigmize, you can now track form submissions as conversions or goals. It supports Contact Form 7, Gravity Forms, WPForms, Ninja Forms, Formidable Forms, Fluent Forms, Elementor Forms, Bricks Forms, WS Form, Beaver Builder and MailPoet.
• Server-Side Variation API: The new get_or_set_experiment_variation() function enables theme and page builder integrations. Use it to swap templates, headers, footers, or any other PHP-driven content based on test variations. This is perfect for Bricks Builder, Elementor and custom theme development.
• Log Visits on Element Visibility: This new targeting option only logs visits when the test element becomes visible on screen, rather than on page load by default. This is ideal for content below the fold and elements that are loaded lazily.

In other news, AB Split Test now uses proper Welch’s t-test analysis for order value and revenue-based tests. This provides more accurate confidence calculations and duration estimates for e-commerce A/B tests.