Claspo Introduces New Data Layer For Personalized Widgets

The Claspo team has just released the January update to its pop-up builder and CRO platform, introducing a new data layer for creating personalized widgets, custom domains for scripts, and more.

New Data Layer

Claspo widgets can now pull real-time data from your website! With Data Layer support, you can

• Show special offers to logged-in users,
• Target users who are about to abandon their carts, and
• Personalize widget text based on user behaviour and actions.

You can use it in merge tags for dynamic content or in ad rules for precise targeting.

What’s More?

Because search engines and ad blockers can sometimes prevent third-party scripts, including pop-ups and widgets, from loading, Claspo now allows you to use a separate domain for scripts.

In other news, you can give your widgets a modern touch with the new background blur option for containers and columns. Finally, two new gift box styles and fresh animations have been added for gamified widgets and optimized navigation for mobile users.