Groundhogg Rolls Out Page Tracking

Groundhogg just introduced a brand-new GDPR compliant page tracking feature to their marketing automation and CRM tool for WordPress.

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Page Tracking

The page tracking feature allows you to log page visits in real time for each visitor to your WordPress websites provided the contact tracking cookie is enabled.

If the visitor is not a contact, then the page visit data will be stored in a cookie and saved to Groundhogg if they become a contact during their site visit. The page visits are displayed together with date and time stamp in a new info box in the contact records. Of course, you can also filter them and send emails to users who have visited your pricing page in the last 5 days, for example, and make them an irresistible offer.

So, how can this be GDPR compliant? Well, Groundhogg now offers improved cookie consent with built-in support for the CookieYes plugin. A user will not be tracked until they have accepted cookies. However, you can also define your own cookie settings.

To avoid a bloated database, you can specify the number of days for how long the logged page visits should be retained. Logs older than this period will be deleted.

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