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iStock: Video Reigns Supreme
The world is constantly changing, but the only thing that seems to stay here and is only destined to grow is social media. However, the way we use social media is constantly changing, and as we fully dive into 2020, it looks like video is still king.
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iStock Videos
Last October Marketing Charts estimated that people will spend more minutes a day watching videos than ever before in the next few years. This will lead to more advertisers and marketers focusing their time and budget on videos for their campaigns.
While some companies and marketing teams are built to produce videos, others may find it a little more difficult. But companies like iStock by Getty Images make it easy to benefit from this growing trend by offering millions of handpicked premium videos including 4K videos, 360° videos, and aerial videos.
Here are a few ideas about what to use and/or promote:
Blogging
When you write about a topic, you should also promote your blog posts on social media with engaging videos. These videos are more likely to grab the audience’s attention and get them to click through to learn more than your default image.
For example, if you’re an adventure blog writing about travel destinations, you’ll definitely find a video introducing one of your destinations.
Marketing
Marketers will be pleased to learn that iStock offers a variety of collections for their video selection to help you find exactly what you need. Regardless of what industry your business is in, you can find relevant videos to add to your company’s website and social media channels.
Stay ahead of the competition and search iStock today to find high-quality stock videos that work both for you and your audience at affordable prices.
Find Engaging, High-Quality Stock Videos »
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