MailerLite Rolls Out Smart Sending & Multivariate Testing

MailerLite has just released a summary of the latest features and updates to its email marketing automation platform, introducing smart sending, multivariate testing, new campaign templates and more.

New Features

Find out what’s new at MailerLite:

• Smart Sending:
  By using AI to determine the best time to send to each recipient, you’ll see an increase in open rates with every email you send. Let Smart Sending do the work, so you never have to guess when to send your next email campaign. Available on Advanced plans.
• Multivariate Testing:
  This new feature goes beyond A/B testing by allowing you to experiment with multiple variables simultaneously to improve the performance of your email campaigns. Learn audience preferences quickly and see conversion rates skyrocket. Available on all paid plans.

In other news, MailerLite has created 31 new exciting campaign templates for free shipping, product promotions, New Year’s Eve celebrations, company anniversaries and more. Finally, a new image editor has been added to the MailerLite Subscribe and MailerLite Manager iOS apps.