PersonalizeWP Introduces Content Variations & Data Retention Settings

Paul from PersonalizeWP has just added content variations, support for multiple segments, data retentions settings and more to the no-code personalization plugin for WordPress.

Let’s take a look at what’s new in PersonalizeWP 2.8:

New Content Variations Block

You can now set up different versions of your content for different audiences, as well as a fallback. You can do all this within a single content block, using any of your usual block types or patterns!

Multiple Segments

You can now use an unlimited number of segments together for even deeper targeting. You can combine any of your current segments and apply them to any content block you like.

New Data Retention Options

To give you more control over data privacy, they have added useful new data retention options. You can choose how long data is kept, when it is automatically deleted, and more.

Finally, PersonalizeWP has improved its user interface, including a streamlined sidebar experience and the addition of a pink outline to identify content blocks that have been personalized.