Usermaven Releases New Google Ads Integration

Waqar from Usermaven has just announced the release of the much-anticipated Google Ads integration for the privacy-friendly, cookieless web and product analytics platform.

New Google Ads Integration

With the new Google Ads integration, Usermaven now allows you to track your ad performance like never before. After connecting your Google Ads data to Usermaven’s attribution dashboard, you will be able to see which paid campaigns are driving conversions.

Check out the key features:

• View the performance of paid advertising in attribution models such as first touch, last touch, and more.
• Monitor ad spend against actual conversions.
• View ad performance across multiple lookback windows.

You can also analyse your ad spend, impressions, clicks and CTR using different attribution models to understand the true impact of your marketing efforts.

Clear insights give you everything you need to optimize your advertising strategy!

What’s More & What’s Next?

In other news, Usermaven has introduced custom dashboard reports for Funnels, Attribution and Journeys, which were previously only available for Trends data. Speaking of which, the Trends feature has been revamped with significant speed improvements.

The Usermaven team is currently working to improve your analytics experience. Soon they will release WooCommerce dashboards for e-commerce analytics, an improved navigation system, additional advertising platform integrations, enhanced reporting capabilities and more customization options.