Usermaven Rolls Out LinkedIn Ads Integration & Google Ads Parameter Analysis

Hot on the heels of the launch of the new WooCommerce Analytics and Google Search Performance dashboards, Waqar from Usermaven has just released a new LinkedIn ads integration, Google Ads parameter analysis and enhanced SaaS insights for the privacy-friendly web and product analytics platform.

New Features

To help you make more informed decisions, Usermaven has added even more powerful analytics, expanded its ad platform integrations and refined its SaaS analytics capabilities.

• New LinkedIn Ads Integration:
  Now you can track the performance of your LinkedIn Ads campaigns and link ad spend to actual user behaviour and conversions. For a unified view of all your advertising channels, you can find it in the same Paid Ads Attribution section where you already access Google Ads and Facebook Ads data.
• New Google Ads Parameter Analysis:
  Usermaven has completely overhauled the way ad parameters are tracked and analyzed. You need to have ad IDs connected via UTM parameters to fully access paid ad attribution. You can easily add them from the Paid Ads dashboard using the Google Ads URL Parameter report.
• Improved SaaS Insights:
  The SaaS Insights section has been redesigned to make it more intuitive. Power Users, Retention Analysis and Slipping Away Users now appear as main menu items, making it easier to monitor your most valuable and at-risk users. You can now track user retention with daily, weekly and monthly views using visual cohort analysis and retention curves.

In other news, Usermaven now allows you to apply filters to your custom events, allowing for more precise tracking based on specific properties such as Checkout ID, currency and price. This allows you to create more targeted conversion goals with multiple conditions.