Usermaven Releases New HubSpot Integration

Waqar from Usermaven has just announced the release of a new HubSpot integration and improved Google Ads integration, as well as AI-driven insights, for its privacy-friendly, cookieless web and product analytics platform.

New Features

Without further ado, let’s take a look at what’s new in Usermaven.

• New HubSpot Integration:
  Connecting HubSpot to Usermaven allows you to track the entire customer journey, from initial contact to loyal customer. You can combine CRM data with product analytics to achieve more precise attribution, smarter segmentation and more targeted campaigns.
• Send Conversions to Google Ads:
  Thanks to its server-side connection, you can now automatically send first-party conversion events directly to Google Ads. This will enable smarter bidding and improve ad campaign performance.
• AI-Powered Insights in Paid Ads Attribution:
  The new AI-powered insights engine in Usermaven’s Paid Ads Attribution dashboard now provides actionable recommendations to help you quickly identify performance trends, budget inefficiencies and growth opportunities across all your campaigns.

In other news, Usermaven now lets you select your funnel type (User or Company) at the outset, enabling faster setup without any additional steps. For added security, they have also introduced two-factor authentication (2FA).