How to Rotate Ads for Optimized Ad Campaigns with Advanced Ads

If you want to optimize the performance of your ad campaigns and measure the effectiveness of different ad creatives, Advanced Ads has you covered. You just have to use the ad rotation feature of the ad management plugin for WordPress. Plus, you can even target multiple languages to enhance ad relevance and create anchor ads to boost revenue.

Ad Rotation

Advanced Ads comes with four ad rotation techniques that can significantly improve your advertising strategy. By implementing ad rotations, you can easily split test multiple ads, gain valuable insights and tweak your campaigns for better results.

For example, you can rotate ads on every page impression, use a slider to rotate banner ads, refresh ads without reloading the page, and rotate ads in a specific order.

Note that the Refreshing Ads and Rotate Ads with a Given Order methods are only available in Advanced Ads Pro.

Ads on Multilingual Sites

Advanced Ads also allows you to precisely target ads based on the language of the visitor, enabling you to deliver highly relevant and localized ads. This is useful for a multilingual WordPress site looking to maximise its revenue potential. The ad management plugin integrates with a number of translation plugins including WPML, Polylang, TranslatePress and Weglot. The latter, by the way, has just launched new workspaces and a new brand design.

Anchor Ads

Advanced Ads also allows you to increase your revenue and engage your audience with eye-catching anchor ads. With powerful dynamic effects such as slide-ins and fade-ins, they grab your visitors’ attention without interrupting their browsing experience at all. Anchor ads remain fixed to the edge of the screen as users scroll, ensuring continuous visibility and maximum impact.