How to Segment Customers in Magento for Running Targeted Marketing Campaigns

In the following blog post we would like to introduce two Magento extensions from aheadWorks and Amasty which allow you to segment customers.

By doing so you’ll be able to split your customers into separate groups with similar characteristics and are then able to cater to the specific needs of each group via targeted marketing campaigns. According to the Pareto principle, also known as the 80โ€“20 rule, 80% of your sales come from 20% of your customers. Now find out who your best customers are!

Market Segmentation Suite by aheadWorks

Market Segmentation Suite
Market Segmentation Suite Magento Extension ©aheadWorks

The top rated Market Segmentation Suite Magento extension allows you to segment customers by any custom criteria via unlimited segmentation rules. Thus created lists can be used for tailored marketing purposes. Also segmented customers can be moved to a customer group with a single click of a button.

Features

  • Customer segmentation – easy as 1-2-3
  • Unlimited number of rules for segmentation based on
    • Customer personal details
    • Newsletter subscription details
    • Product details incl. view & order history and wishlist
    • Order & shopping cart details
  • Segment customers & orders on new separate grids
  • Targeted audience can be moved to customer groups, e.g. premium customers
  • Export segmented lists to CSV or XML files
  • Re-index segmentation rules; Able to handle up to 100k customers or orders

Compatibility

aheadWork’s Market Segmentation Suite module integrates nice with the following extensions:

  • Z-Blocks, Follow Up Email, Checkout Promo,
  • Advanced Newsletter, Pop-Up+, Order Tags,
  • Points & Rewards, Catalog Permissions,
  • Customer Attributes & eCommerce Gamification Suite

Purchase Market Segmentation Suite from just $199 »

Advanced Customer Segments by Amasty

Advanced Customer Segments
Advanced Customer Segments Magento Extension ©Amasty

The Advanced Customer Segments Magento extension allows you to split customers into groups by order and user activity data. Both guests and registered customers can be segmented via flexibel rules. The gained information is quintessential for successful marketing campaigns as target-oriented and precise offers can be made to different customer groups.

Features

  • Customer segmentation on the fly
  • Segmentation based on customer details
  • Segmentation based on shopping cart data
  • Segmentation rules based on products
  • Order segmentation
  • Segmentation based on billing & shipping address
  • Condition combinations to create complex segmentation rules
  • Advanced options:
    • Guest visitor segmentation
    • Export segmentation lists as CSV or XML files
    • Update segmentation lists via cron jobs
    • Bulk reindex segmentation lists manually

Compatibility

Amasty’s Advanced Customer Segments module is a great addition to the following extensions:

  • Follow up Email – Run targeted email campaigns
  • Special Promotions Pro – Offer effective promotions to specific customer segments
  • Customer Attributes – Segment customers by customer attributes
  • Shipping Restrictions – Set complex shipping restriction rules for segmented customers

Purchase Advanced Customer Segments from just $119 »

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Stefan
Stefan

Ahoi.dev is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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