Metorik Releases Custom Columns & Microsoft Ads Integration

Bryce from Metorik has just announced the October 2024 update for the ecommerce co-pilot for WooCommerce and Shopify, introducing custom columns, Microsoft Ads support and Facebook campaign filtering.

Custom Columns

The new Custom Columns feature allows you to select any column to be displayed in the order, customer, product (and other data) tables in Metorik. You can save column sets and easily switch between them, and it even supports custom field data.

Microsoft Ads Integration

The new Microsoft Ads integration is now out of beta and allows you to connect your Microsoft Ads account to Metorik to see your advertising costs alongside your Facebook, Google and other ads.

You can also select individual campaigns to sync (or ignore) and even create dynamic filters to select all campaigns that match ‘search’ or ‘France’, for example.

Facebook Campaign Filtering

As part of Metorik’s ad integration flow, they’ve introduced the ability to select the individual Facebook Campaigns you want to sync costs from, so if you’re running multiple stores under one ad account, you can now sync only the costs for that store!

If you already have Facebook Ads connected, simply disconnect and reconnect to select your campaigns.

What’s More?

In other news, Metorik has released version 2.0 of its helper plugin for WooCommerce, providing better and more robust shopping cart tracking. Metorik can now identify the product brand using the WooCommerce attribute data, even without the brand plugin.

In addition, a new Subscription Report setting allows you to choose to deduct taxes and/or shipping from your MRR report. Finally, you don’t have to send Broadcasts immediately, you can schedule them to be sent at a later time.