Moosend: 3 New Features To Boost Lead Generation

The last few days have been super busy at the Moosend HQ. They just released three brand new features for their email marketing automation platform that will allow you to boost your lead generation.

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New Lead Generation Features

• Embeddable Subscription Forms
  With form embedding you can easily integrate your subscription form with your site and social media profile for instance – without any coding required.
• Landing Pages WordPress Plugin
  Moosend landing pages allow you to boost sales and improve your marketing strategy. The new plugin you can now host any landing page on any WordPress site, without a special domain.
• Click-to-Show Forms
  If you are not into pop-ups or floating boxes you can now use Moosend’s shiny new click-to-show forms. Simply add a link on – well – links, images or buttons and the form will be displayed once your audience clicks on it. Again, there’s no coding required at all.

• Conditional Blocks
  But wait, there’s more. Their email editor just became a little more dynamic. With conditional blocks you can insert dynamic content into your email marketing campaigns with ease. This allows you to create a single campaign that displays only the relevant email content based on which subscriber opens your campaign. Since April 2023, you can add up to 10 conditions per block. 

They also made their segmentation feature more powerful by adding new criteria including Specific campaign opened.

Finally Moosend introduced fallback values that allow you to insert a default value when using personalization variables. This comes in quite handy if a specific field such as the first name field for example doesn’t exist. Here the alternate text aka fallback will automatically be used.

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PS: Moosend recently rolled out a state-of-the-art Product Recommendation System that will allow you to finally send those famous “You might also like” newsletters to your email list. This is an Enterprise feature which free for 3 months on all existing accounts.