Publer Launches Competitor Analysis on Facebook, X & Instagram

Following the launch of Hashtag Analysis in March, Publer has just launched another analytics feature for its social media management. Say hello to Competitor Analysis for Facebook, X and Instagram, which seamlessly integrates with Publer Analytics.

New Competitor Analysis

With Publer’s new Competitor Analysis, you can gain valuable insight into what your competitors are up to on social media to help you stay ahead of the curve. By analyzing your performance metrics and top-performing content, you can refine your campaigns, identify potential content gaps and ultimately achieve your goals.

Check out the benefits:

• Analyze the Competition: Analyse key metrics such as follower growth, engagement rates and the types of content that resonate most with your competitors’ audiences.
• Steal the Spotlight: Discover your competitor’s top performing posts and use them as inspiration to create engaging content that drives real results for your own brand.
• Better Times to Post: Optimize your posting schedule based on competitor data and your own best times to post for maximum reach.
• Download Insights: Export competitor data as a PDF or CSV for easy access and further analysis.

To get started, select a competitor on Facebook, Twitter (X) or Instagram to see key metrics such as posts, followers, engagement, reach and even the types of content they’re using. This includes photos, videos, links and more.

And the best part? The game-changing Competitor Analysis feature is not only available on desktop devices, but also on the Publer mobile app.

With Publer, you can now get the insights you need to develop a winning social media strategy that will crush the competition.