AffiliateWP Introduces Affiliate Groups & Private Creatives

AffiliateWP has just added two outstanding new features to its affiliate marketing plugin for WordPress that will help you manage your affiliate program more effectively than ever before. Meet affiliate groups and private creatives.

Affiliate Groups

Affiliate Group
New Affiliate Group ©AffiliateWP

The new Affiliate Groups feature allows affiliate managers to easily group affiliates and assign custom referral rates to each group. This means you can override the default commission rate for each group.

To get started, go to AffiliateWP > Affiliates > Groups. Similar to Creative Categories, it’s really easy. Once done, you can even sort your affiliates by affiliate groups in the WordPress admin.

For example, you can reward top performers, put underperforming affiliates in a special group, or use groups to organize affiliates based on your marketing channels.

Private Creatives

Private Creatives
Assign Creatives to Affiliate Groups ©AffiliateWP

Private Creatives allow affiliate managers to share creatives with individual affiliates or groups of affiliates, providing tailored incentives to boost their promotional efforts.

Simply go to Creatives > Edit Creative > Privacy and select the affiliate or affiliate group you wish to share the asset with.

In the WP admin, you can even use the dropdown to filter the creatives you’ve privately shared with a specific group or affiliate.

To sum up, AffiliateWP gives you even more control and personalization options for your WordPress affiliate program.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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