Usermaven – A New Cookieless Web & Product Analytics Platform + LTD

It was not so long ago that Google Analytics was used on almost every website. Recently, however, there have been doubts about the legality of Google Analytics, especially in Europe in connection with the GDPR. In order to avoid expensive legal disputes, either the use of tracking tools was completely abandoned or GDPR-compliant Google Analytics alternatives were used from then on. These include Fathom Analytics, Plausible, Microanalytics and, most recently, Usermaven, a simple yet powerful and privacy-friendly analytics suite. Hosted in the EU, it comes with auto-capture technology to understand the behaviour of your website visitors and customers with pre-built reports.


Usermaven is developed by the same company that is responsible for ContentStudio and Replug. At first, they had developed the analytics platform themselves for use on their own two SaaS, as they were not satisfied with existing solutions on the market such as Mixpanel, Amplitude and Posthog. That’s a good sign, isn’t it?

Web Analytics

As the name suggests, web analytics allows you to analyse your traffic in real time. This makes it easy for you to find out which sources bring traffic, which pages are visited most often and which actions lead to conversions.

Check out the feature highlights:

  • Simple yet powerful alternative to Google Analytics
  • Two modes available: Cookieless (strict mode) and privacy-friendly
  • Hosted in the EU
  • Conversion and goal tracking
  • Custom no-code event tracking to measure conversion rates
  • Enterprise-grade infrastructure
  • Ad blocker bypassing for accurate data and analytics
  • Pixel white-labelling
  • Well-suited for agencies to provide analytics services to clients

Product Analytics

Product analytics provide you with actionable product insights to further grow your SaaS business. Basically, you can use it to find out how users interact with your SaaS product, e.g. whether the onboarding of new users works or whether your product is being used. From the conclusions gained from this, you can make the right decisions to make appropriate improvements or target slipping-away users.

Check out the feature highlights:

  • Acquisition analysis
  • Onboarding analysis
  • Product engagement metrics
  • Feature adoption tracking
  • Retention & Cohort analysis
  • Auto-capture of events

Pricing & LTD

Usermaven offers a free Starter plan with limited features. Paid plans start at just $14 per month for the Pro plan (web analytics only) and $99 per month for the Premium plan (web and product analytics).

For a very limited time, you can grab a Usermaven lifetime deal from as little as $49. However, at the time of writing, only 24 LTD slots were still available. You better hurry! By the way, Usermaven also offers a 30-day money back guarantee.

Please note that this post is not a substitute for legal advice.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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