WP All Import Discontinues Lifetime Licenses

The developers of WP All Import, the most popular import export plugin for WordPress, WooCommerce, ACF, Gravity Forms, and more, have just announced a change in their business model. They will soon stop selling lifetime licenses and switch to annual subscription plans.

LTD – Last Chance

WP All Import is a profitable business, support costs generally follow revenue up and down, and lifetime licenses for WordPress plugins are absolutely a sustainable business model. 

We are moving to annual licenses simply because we will make more money.

– WP All Import

Since the first release in 2011, WP All Import has relied exclusively on lifetime licences. According to the developers, this business model would continue to be sustainable for them, as the support costs, for example, are also kept within reasonable limits. So why the change? In this point WP All Import is brutally honest – and that rarely happens with other companies. Kudos! Simply because they earn more with annual licenses. Since they have a rock-solid plugin with a great reputation, we’re sure they’ll succeed with this switch.

Existing customers need not worry as a WP All Import will continue to honour all lifetime licences. Speaking of, you still have the chance to get your hands on them. However, you should not take too long to do so. They have not published any information about when exactly the change will take place.