AB Split Test Launches Conversion Value Optimization for WooCommerce

Tom from AB Split Test has just announced a groundbreaking new feature for their WordPress split testing plugin that will revolutionize the way you optimize your WooCommerce store. You can now optimize for Average Order Value (AOV).

Conversion Value Optimization

Conversion / Goal Trigger
Conversion / Goal Trigger ©AB Split Test

AB Split Test makes it easy for you to get started with conversion value optimization for WooCommerce, also known as average order value optimization and custom conversion values.

Test Results
Test Results ©AB Split Test

How can you increase conversions? It only takes three simple steps:

  • Create any type of AB test.
  • Choose WooCommerce Thank You page as the conversion in the Conversion / Goal Trigger section.
  • Check the Use WooCommerce order total as the conversion value checkbox.

After enabling AOV, the results will look slightly different, showing Test Revenue and Revenue per Visit as the metrics.

Please note that this feature is only available for AB Split Test Agency and Lifetime plans.

What’s More?

As of version 1.5.6, you can even test archive pages and taxonomy pages. A new consultation service is now available from AB Split Test with 1:1 sessions ranging from general split testing and conversion optimization to advanced developer usage such as testing on PHP templates.


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