Formidable Forms Rolls Out User Flow Tracking

If you are looking for form plugins for WordPress, you are spoilt for choice. Almost all plugins have a great drag & drop form builder. However, they differ in detail. With the new unique User Flow tracking feature, Formidable Forms definitely stands out from the crowd.

User Flow Tracking

As you’ve probably guessed, User Flow allows you to see what actions site visitors take before filling out a form on your WordPress website.

You will be able to track:

  • Timestamps: Find out how much time was spent on each step with timestamps.
  • Conversions: Displays all forms that were submitted on the user journey.
  • Session Length: Shows how long it took a user to complete the form. If necessary, you should optimise the form.
  • Search Behavior: Displays the terms that were searched for on your website during the user journey.
  • Customer Journey: Shows a list of each page viewed before conversion.
  • Traffic Source: Shows how users actually got to your site, e.g. via Google, referral links, etc.

Basically, User Flow is a kind of form analytics and user tracking add-on with a simple user interface but powerful data that lets you track users from the time they land on your site to the time they fill out a form.

Note that User Flow is included in Formidable Forms Plus, Business and Elite plans.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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