Gist Fully Supports Custom Event Properties & Introduces AI Assist for Inbox

The Gist team has just announced full support for custom event properties in its customer support tool, which features a live chat, marketing automation and much more. They have also updated AI Assist for Inbox with new and smarter writing capabilities to redefine your customer support experience.

AI Assist for Inbox

Powered by OpenAI’s GPT-4, AI Assist for Inbox is an advanced writing tool with the following features and benefits:

• Expand or rephrase customer responses.
• Change the tone of your message.
• Summarise lengthy customer interactions.
• Identify unresolved action items.
• Correct spelling and grammar.
• Improve overall writing quality.
• Simplify technical language.
• Shorten long messages.
• Translate messages into different languages.

Custom Event Properties

Custom event properties give you more control, better targeting and the tools you need to run more successful campaigns.

You can use its JavaScript and REST APIs to track custom event properties, and then use those properties to segment your customers like never before.

Now you can easily identify high value or power users. Simply track an event called purchased an item and include custom properties like sku_id and total_amount. Then browse your contacts to find those who’ve purchased a specific SKU and spent over $499. Create a Power Users segment and treat them to exclusive offers, content or more.

Sound interesting? Get Gist, the “all-in-one email marketing automation, live chat and helpdesk” platform.