iStock Introduces VisualGPS Insights

VisualGPS Insights is a brand new interactive tool from iStock. It helps you make smarter decisions about your visual content by analyzing user interest in terms and phrases by industry or region across different time periods.

VisualGPS Insights

VisualGPS Insights is powered by data from millions of user searches on Getty Images and iStock. The tool delivers relevant, actionable insights made accessible through easy-to-understand charts and graphs. You can use it to explore ideas and concepts and validate your strategy across industries, geographies, and time periods with robust data.

From an SEO perspective, you can explore specific keywords and drill down into user interest by industry or region for a specific time period. The tool displays related words and phrases and then displays popular visuals such as images, videos, and illustrations to literally see how the segment visualizes that concept. The more data you can find about the specific nuances your target segment expects, the better prepared you’ll be to deliver interesting, engaging content.