Metorik Rolls Out Improved UTM Source Tracking

The Metorik team has just introduced better UTM source tracking, new TikTok Ads and Pinterest Ads integrations, subscription cohorts report improvements, and more to their ecommerce co-pilot for WooCommerce and Shopify.

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Better Customer & Order Source Tracking

Multiple UTM Parameter
Multiple UTM Parameters ©Metorik

With Metorik’s source tracking feature, you can now select multiple UTM parameters when viewing new orders or new customers by UTM parameters.

In other words, instead of seeing sales only by UTM source, you can view them by UTM source, medium, and campaign, effectively tracking the performance of your various marketing campaigns. As a result, you can see which marketing efforts are resulting in the highest average orders or high average customer lifetime value.

UTM Parameters
Selection of UTM Parameters ©Metorik

The dropdown menu at the top of the report lets you choose which UTM parameters to use.

New TikTok Ads & Pinterest Ads Integrations

Ad Integrations
Ad Platform Integrations ©Metorik

Metorik has also improved the Cost & Profit feature by adding integrations with TikTok Ads and Pinterest Ads. You can now easily connect your ads account with Metorik and the historical and future advertising costs will be synced automatically.

Improved Subscription Cohorts Report

Subscription Cohort Retention Report
Subscription Cohort Retention Report ©Metorik

The Subscription Cohorts report, one of Metorik’s most popular reports, makes it easier to look at subscriber retention and gain insights. They have also added a toggle to include subscriptions that started and ended in the same month to see Month 0 retention.

By using the settings at the top right of the report, you can now view customer retention by number of subscribers instead of MRR. Metorik will now also remember your settings and apply them automatically when you access the report.

By the way, they are currently working on customer cohort reports to show this only for customers and one-off orders.

Better Shopify Abandoned Cart Emails

New Filters
New Cart Language & Cart Country ©Metorik

When setting up an email for abandoned carts, Shopify stores find new cart language and cart country filters.

They allow you to send specific emails to abandoned carts based on the language or country of the cart.

You can also use these filters to segment shopping carts in general. Have you ever wondered how many abandoned carts are from Australia and how many are from the UK? Or whether customers are more likely to complete their order if their language is English? This is now possible!

These filters will be available for WooCommerce stores soon. Stay tuned!

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