How To Use Smart Tags For Personalized Pop-Ups In OptinMonster

Are you still looking for a simple yet effective way to convert your visitors into subscribers, leads and customers? Look no further! OptinMonster is the best lead generation and conversion optimization toolkit to do the job. It allows you to create eye-catching campaigns including popups, floating bars, and inline forms. With Smart Tags, you can even run personalized campaigns that give users the final push.

A Powerful Lead Generation Tool Without The High Costs »

Smart Tags By OptinMonster

According to studies by Jupiter Research and Annuitas Group, personalization enables brands to significantly increase customer engagement and get 20% more sales opportunities as well as 18x more revenue. Good news, there is no need to spend your entrire marketing budget on an expensive solution.

OptinMonster’s Smart Tag feature is a powerful, cost effective way to use dynamic text replacement aka dynamic content in onsite marketing campaigns. Simply use their intuitive drag & drop popup builder to optimize success.

How To Add Dynamic Text Replacements To Your Campaigns

Now that we’ve just learned that personalization is king, let’s take a look at how you can easily make it happen with OptinMonster. Smart Tags allow you to call your site visitors by their name for instance. You can even create dynamic content tailored to each visitor based on their interests, previously purchased products and much more.

Smart Tags
Smart Tags For Content Personalization ©OptinMonster

Are you familiar with the so-called merge tags used by email service providers to personalise content, such as Mailchimp? Great, because this function is similar. All you have to do is add merge tags to your marketing campaigns and you’re good to go! In the example above, you can attract a user’s attention by showing the city where he or she lives via the {{city}} tag.

It just takes a few simple steps:

  1. Add a text element in the campaign builder such as “Limited Time Offer Only”.
  2. Select a predefined Smart Tag, e.g. {{date}}
  3. Optionally you can define a default value in case the information is not available, e.g. {{date|Today}}

Finally, save the campaign and the dynamic value will be shown to your audience. By the way, OptinMonster provides a whole range of tags including Date and Time, Geographical, Customer Journey and Campaign Name tags.

Date Merge Tag
Special Offer

It’s getting even more interesting for ecommerce. In online shops, more than 66% of people who add an item to their online shopping cart abandon the purchase process without ever placing the order. Here smart tags come in quite handy as they allow you to display relevant, exclusive and personally targeted deals to them. This way you can effectively decrease cart abandonment.

When combining this dynamic text replacement feature with OptinMonster’s Exit-Intent, page-level targeting and geolocation targeting features, the sky is the limit.

Running personalized marketing campaigns on your site, online shop or blog today is as easy as 1-2-3. Sound interesting? Get started for just $47 $29 per month with an OptinMonster Pro plan today!

A Powerful Lead Generation Tool Without The High Costs »


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