Publer: Instagram Direct Posting Is Finally Here

Back in June 2020, Publer introduced a new Instagram integration as a missing piece of the puzzle. However, this was a workaround as it required a Zapier account. With the brand new Instagram direct posting feature, this is no longer the case.

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Instagram Direct Posting

The Social Media Superhero lives up to his name. They have kept their promise to be among the first to support easy connection, scheduling, and posting to Instagram Business accounts once they release the Content Publishing API.

Check out the features:

  • Schedule and preview Instagram single-photo posts & videos
  • Tag a location
  • Schedule follow-up comments
  • Interact with comments
  • Add watermarks to images
  • Save groups of #hashtags as shortcodes
  • View analytics and get post insights in real-time

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All you need to do is re-authorise your Instagram account(s) on Publer. This will not affect your already scheduled post and Zapier will no longer be needed for the Instagram integration. Not using Publer yet? Take it for a spin today!

What’s More?

Start Tagging Instagram Photos ©Publer

Since March 2022, you can now also plan Instagram carousels via direct posting, which are then also automatically published by Publer.

Since June 2022, Publer supports the scheduling of Instagram photos and carousels with tags! Tagging others on Instagram helps get more reposts, increase views and engagement, and build credibility effortlessly!

Finally, you are now able to schedule Instagram Reels with Publer since July 2022. In addition, you can preview your Reels in real-time, schedule the first comment, tag a location, cross share to the Feed, sync and add to the Link in Bio, view insights, and auto-schedule in bulk.

Manage Your Social Media Within One Single Tool »


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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