Strategy11 Acquires WP Tasty & Nutrifox

At the end of November, Strategy11 announced the acquisition of WP Tasty, a powerful suite of WordPress plugins for food bloggers, and Nutrifox.

WP Tasty & Nutrifox Acquisition

Online Nutrition Label Maker ©Nutrifox

Aside from the ownership change, it’s business as usual. You can continue to rely on the WP Tasty team and all the Tasty plugins you’ve come to love. … Over the coming months, we have plans to further simplify and enhance the products you’re used to. 

Steph Wells, Co-Founder & CTO of Strategy11

WP Tasty has just been acquired by Strategy11, known in particular for the form builder plugin Formidable Forms, and has thus become part of the WPBeginner Growth Fund. The collection includes the following four WordPress plugins that can be used to create a great food blog.

  • Tasty Recipes, a customizable recipe card plugin
  • Tasty Roundups, a WordPress list plugin
  • Tasty Links, an affiliate plugin to automatically create affiliate links for keywords across your food blog, e.g. for recipe equipment
  • Tasty Pins, an SEO-friendly Pinterest plugin

In addition, they have also acquired Nutrifox, which provides a nutrition label creation service.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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