Usermaven Releases Funnel Comparisons

The Usermaven team has been hard at work again, releasing new features and enhancements to its privacy-friendly, cookieless web and product analytics platform. Welcome funnel comparisons, a reorganized acquisition module, new funnel breakdown options, and more.

Funnel Comparisons

Usermaven’s new funnel comparison feature allows you to measure funnel performance by making side-by-side comparisons of different time periods, such as current day vs. previous day, current week vs. previous week, and custom time periods for both current and previous dates, etc.

For example, you can measure the impact of website changes on your conversion rates since the last change you made, such as a different colour for CTAs.

Reorganized Acquisition Module

Usermaven has moved all funnels created under the Acquisition module to the Funnels Visitors section. Additionally, Attribution has been moved to the Analyze section for a more streamlined experience. These changes will make it easier for you to access and analyse your funnel data, providing you with deeper insights into your visitors’ behaviour and campaign performance.

New Funnel Breakdown Options

Usermaven has also added three new options to the funnel breakdown:

• Source: The origin of traffic to a website or application, such as a search engine or social media platform.
• Channel: Traffic source category that refers to how visitors found a website or application, such as organic search, paid search or social media.
• Referrer: The URL of the web page that linked to a website or application and generated traffic to it aka the referring page.

New Delete Workspace Option

By popular demand, Usermaven now allows you to delete your workspace in Workspace Settings > General. In other news, they have made several improvements to the JavaScript SDK.