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As announced back in December 2021, WooFunnels just officially released an exciting new feature for their WooCommerce Sales Funnel Builder and CRM. Say hello to Funnel Builder 2.0, seamless A/B testing, and much more.
Previously, WooFunnels’ sales funnel builder only had the Steps tab where you can add steps such as opt-ins, sales, checkout, order bumps, one-click upsells, and thank you pages to your funnels. However, the visualization component was missing.
With the new canvas mode you get analytics with views, conversions, and revenue made from each step along with contact details of every user entering the funnel and A/B test results. Stay tuned for even more exciting new features coming soon to your WordPress site.
A/B Split Testing
Using WooFunnels’ separate A/B Experiments add-on is finally a thing of the past. To further improve user experience, you can now set up an A/B split test directly in the steps tab.
- Store-Wide Pixel Events
In version 2.0, WooFunnels enabled site-wide event tracking. For example, you can track events such as purchase made, add to cart, and more – even outsite of the funnel builder.
- TikTok & Snapchat Integrations
In addition to Facebook, Pinterest, Google Analytics, and Google Ads, you can now also track TikTok and Snapchat pixels.
- Improved Pixel Events
You can now also track optin page events, order bump events, and custom funnel step events – and not just purchase events.
- New Order Bump Skins
WooFunnels introduced new skins for order bumps that allow you to cross-sell even more effectively.
- Order Bump Upgrades
You can add custom images to order bumps and customize your offers with styling options. There is even a new option to replace your order bump with the main cart item. This is great for subscription upgrades, e.g. an upgrade from a 6-month to a 12-month subscription plan.
- Better Analytics
In the analytics section, you can now see the revenue generated by order bumps and upsells separately. In addition, you can check the average order value (AOV) statistics.
Lastly, the WooFunnels team added conversion tracking which allows you to track the success of your marketing campaigns via UTM tracking.
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