How To Make Sure Emails Don’t Go To Spam

People often think that sending an email is a pretty simple thing. Just compose a message, select the recipient, click the Send button, and wait for a reply. But in reality, things look a little different. Often your e-mails are delivered but not received. Don’t worry, there’s a simple yet cost-effective solution to this email deliverability issue.

Combine The Power Of WP Mail SMTP & Amazon SES »

Email Deliverability

WP Mail SMTP by WPForms gets everything in order and makes sure emails are directed to a trusted, reliable mailing service such as Amazon SES (Simple Email Service).

With this combination, emails are sure to end up in your recipient’s inbox, not in spam or trash folders. This should increase your engagement and conversion rates really. Just think about it, you can’t take any action from an email you never received.

Amazon SES allows you to send mass emails at a reasonable price. You can create a free Amazon Web Services (AWS) account and test it free for 12 months. WPForms published a detailed guide on how to create and setup your free AWS account in six easy steps.

Once you’ve created your account, you only need to install and configure the WP Mail SMTP plugin at WP Mail SMTP > Settings.

1. Enter From Email and From Name
2. Select the Amazon SES option in the Mailer field
3. Check the optional Return Path checkbox to get notified of any bounced emails
4. Enter your Amazon AWS Access Key ID and Secret Access Key
5. Select the closest Amazon SES API Region
6. Once saved you can add your new verified From Email addresses
7. Then click the Send Verification Email button and click on the verification link in the email sent by AWS

Now, there is only one step left. Send a test email in HTML or in plain text format via the Email Test tab.

Fix Email Deliverability Issues Once And For All »