A/B Testing in Magento Done the Simple Way

As the development and design of a website never stops, a 100% finished website is sort of a myth. Especially when it comes to commercial ones such as ecommerce stores for instance. Usually online store operators are always trying to optimize and tweak their shops in order to increase user experience (UX), sales and conversion rates. This is where A/B testing comes into play!

After having published a post about basic A/B testing mechanism for Magento recently, the folks over at Amasty have just released their A/B Testing Magento extension. It allows you to run both split and multivariate tests based on different product parameters for products or product groups. Simply test variations in terms of design or content and receive reports containing reliable statistical data about page visits, conversions and conversion rate changes in real-time. No coding required!

Purchase A/B Testing from just $179 »

Magento A/B Test Reports — Reliable & Real-Time A/B Test Reports ©Amasty

Features

Run numerous a/b tests simultaneously
Test particular attributes for a group of products at a time
Test the design & layout of product pages via custom CSS overrides
Detailed stats reports in real-time including

Variation
Experiment visits
Conversions
Conversion Rate

Test duration can be managed
Show test variants to customers based on conversion rates
Set conversion goals including:
- Product purchased
- Product added to cart
- Product added to wishlist
- Page visited
Minimal loss of sales as the module is adjusting the algorithm: Winning variation will show up more often by not weakening the results
Notification via email upon test completion
SEO & Precise results: Duplicate content will not be indexed; admin IPs will be excluded and not be counted

Amasty are providing a 60-day money-back guarantee, free lifetime updates, free support for 3 months, a paid installation service as well as a detailed documentation including FAQs, videos and a PDF user guide. Optional future support periods are 50% off.

Purchase A/B Testing from just $179 »