Awesome Motive Acquires Thrive Themes

The acquisition spree continues unabated. After Awesome Motive acquired the Duplicator plugin earlier this year, Syed has just announced that Thrive Themes is joining the WPBeginner family of products.

Thrive Themes Acquisition

Trusted by over 200,000 websites, Thrive Themes is the company behind some of the most popular tools for small business growth on WordPress. The suite makes it easy to build high converting websites that lead to more email subscribers and paying customers.

Check out their most popular plugins:

  • Thrive Architect + Theme Builder: Create high-converting websites in WordPress using drag & drop.
  • Thrive Quiz Builder: Create highly engaging quizzes to help grow your email list and social following, while gaining valuable insights to grow your business.
  • Thrive Optimize: The WordPress A/B testing tool helps you run split tests and improve conversions without the high price of SaaS tools.
  • Thrive Apprentice: A drag & drop course builder for WordPress that helps you create and sell courses online.
  • Thrive Comments: Supercharge your WordPress comments to boost engagement.

In addition, the growth suite also includes Thrive Leads, Thrive Ultimatum, Thrive Automator, and Thrive Ovation.

With the exception of the two co-founders, the entire team will join Awesome Motive, which will be led by Brad Stevens, the current General Manager of Thrive Themes. The brand will operate independently.

PS: At the end of February 2023, Awesome Motive acquired WP101, a website for WordPress tutorials and online courses.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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