Conversion Bridge Releases Microsoft Ads & Reddit Ads Integrations

Derek from Conversion Bridge has just released version 1.8 of his WordPress analytics and conversion tracking plugin, which now integrates with Microsoft Ads and Reddit Ads.

New Features

In addition to the new ad platform integrations, Conversion Bridge introduces smart, behind-the-scenes upgrades to improve data accuracy and prevent duplicate conversions. It also gives you greater control over how and where your events are tracked.

Let’s take a look at what’s new in Conversion Bridge 1.8:

• New Microsoft Ads & Reddit Ads Integrations:
  As with all the other major ad platforms, such as Google Ads and Meta Ads, you can now accurately track conversions when running paid ads on Microsoft and Reddit. Enhanced Conversions are also supported.
• Smarter Custom Events:
  When setting up your custom events, you can now select multiple pages from any public post type. This makes it easy to track button clicks or scrolling events across a specific set of pages, without having to adjust the code or create multiple events manually.
• Default Currency Setting:
  You can now set a default currency.
• Improved Deduplication & Tracking:
  Finally, both Meta and Reddit Ads support the optional Conversion API (CAPI) integration. This means that conversion events can be sent via JavaScript in the browser (‘client-side’) and from your server (‘server-side’) using the API. This ensures conversion tracking even if a user has JavaScript disabled or if browser privacy tools block tracking scripts. However, since there are two ways to send the same event, there is a risk of the conversion being counted twice. The good news is that Conversion Bridge has updated its deduplication logic to solve this issue.

Whether you’re running paid ads, tracking user behaviour or creating custom events, this version of Conversion Bridge makes everything faster and more flexible.