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FluentCRM just released version 2.5.95 of their email marketing automation plugin for WordPress. They introduced automation split testing, an advanced wait action, revenue metrics in email sequences, and much more.
- Automation Split Testing
FluentCRM now offers an A/B testing aka Split Testing action block to optimize the performance of your automation funnel. For example, you can perform an automation to gather customer feedback and upsell a product after the original purchase. You can split the automation into two paths and set the contact split in percent, asking for different feedback and offering different upsell products. Once you have a winner, you can delete the less effective path.
- Advanced Wait Action
Previously, you could only set a delay period or a specific date/time using the FluentCRM wait action. Now you can also delay automation for specific days of the week, setting a specific time as well.
- Restart Automation For Almost All Triggers
FluentCRM now gives you the option to restart automations for almost all available triggers. For example, you can now enable the restart automation feature when you set up an automation funnel with the LearnDash lesson completion trigger. This way, you can make your contacts go through the same automation multiple times!
- Automation Sequence Filtering
FluentCRM has also introduced sequence filtering in automation, which allows you to filter and track individual contacts by steps you have added within an automation funnel.
- View Revenue For Specific Emails
To measure the performance of your marketing campaigns, FluentCRM has added revenue metrics to automation funnel emails. This way you can easily find out how much revenue your automation emails are making. You can see the revenue for a specific email from the visual automation builder as well as from the chart report, the step report and the custom email report.
- Automatically Create Fluent Support Tickets
They have also integrated both the CRM and helpdesk plugins more tightly with each other. You can now create support tickets from FluentCRM automations using the new Create Support Ticket action.
- Revenue Metrics In Email Sequences
If you use email sequences, with the latest update you can also see your revenue for individual emails.
- New Advanced Filtering Condition
FluentCRM added a new advanced filtering conditions that allows you to filter contacts by empty fields too.
- Disable Auto-Syncing
FluentCRM 2.5 introduced new WooCommerce, Easy Digital Downloads, LearnDash and LifterLMS integrations with data automatically synchronized. They have now added an option to disable auto-syncing.
- Detailed CRM Reporting
The latest update brings an advanced CRM reporting feature with active contacts, campaigns, contact growth, emails sent, and more for the current and previous time periods. You can even compare statistics for different time periods.
In addition, FluentCRM also added the new email preference management shortcode
which lets your subscribers update their phone number, date of birth, address fields, and more. Furthermore, FluentCRM is fully compatible with Easy Digital Downloads 3.0 Lastly, you can now pre-populate Fluent Forms data from FluentCRM.
PS: Shortly afterwards, a new feature to automatically close tickets was introduced.
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