How To Grow Your WordPress Agency With Client Reports

Do you want to grow your WordPress agency? Do you want to know how? Well, Growth Suite by Flywheel is the answer! With client management, subscription billing, managed WordPress hosting, and client reports, Growth Suite has everything a web design agency needs. In this blog post we will discuss what client reports are and why they can help you grow your business.

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What are Client Reports?

Simply put, reports are a compilation of all the work your agency has completed for a client, as well as statistics on traffic, conversions and more via Google Analytics. Reports can be extremely valuable to both you and your clients. They act as an archive of all the hard work you’ve put in while also demonstrating the success (or potential success) of a project.

Why are Client Reports important?

Reports are a great way to show your clients the progress of their website or project. By having all the data in one place, it becomes easy for you to showcase how well things are going and what needs to be done in order to achieve specific goals. Additionally, reports give your clients an idea as to how their website is performing. This information can help them better understand what changes they need to make in order to increase traffic, conversions and so on.

Using Flywheel’s Growth Suite, you can create beautiful, branded reports for your clients such as this one that will help show the value of your work while also impressing them with your design skills!

Sound interesting? Let’s dive into the 5 benefits you can expect from Growth Suite’ client reports.

5 Beneficial Outcomes

1. Build Client Relationships

Reports can help build trust and transparency between you and your clients, strengthening the relationship. By sending auomated reports on a regular basis, you are letting your clients know that you are invested in their project and want to ensure its success. Additionally, it can be helpful to include comments or explanations as custom notes alongside the data in order to give your clients a more complete understanding of what is happening on their website.

2. Showcase Work Completed

One of the best ways to highlight just how valuable you are is by showing off all the work that you’ve done for your clients. Growth Suite does this automatically, including updates on plugins and new site backups as they happen in client reports. Additionally, you can also add Google Analytics data, security updates, and other information into your reports.

3. Save Time

As we have already noted, client reports are quite important. However, they can be very time-consuming to create. Many agencies consider it a success if they spend less than 25 % of their billable time on producing these reports. Thanks to Growth Suite, however, this is no longer the case! It just takes a few minutes to send professional-looking PDF documents that include all of your work for a particular project. In addition, you can even do automated reports.

4. Compare Metrics

As with many things in business, the only way to truly measure success is through comparison. Growth Suite makes it easy for you to keep track of how well each project is doing by allowing you to compare metrics from different time periods. Regular reports serve as an archive and reference for your progress in increasing the visibility, security and functionality of the client’s WordPress site.

5. Align KPIs

Getting on—and staying on—the same page regarding what success looks like is important for a number of reasons. First, it helps you better understand the client’s expectations and requirements in order to create relevant solutions that will meet their needs. Second, it takes away any potential confusion over goals or results.

Finally, when KPI’s are aligned it becomes easier to track and measure progress. This is extremely valuable for both you and your clients as it provides a clear view into how well things are going, where improvements have been made and what still needs to be done in order to achieve specific goals. For example, goals can be to increase page visits or higher conversions. Fortunately, this important information is provided through the integration with Google Analytics.


To sum up, reports are an essential part of any agency, and with Flywheel’s Growth Suite, they are easier than ever to create. So what are you waiting for? Start creating reports for your clients today!

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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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