Frase: New SERP Visualizer, Linking Tool & AI-Generated Transitions + LTD

As part of the “Summer Feature Spree”, the Frase team has just announced the first three of nine new features that will be released to the SEO and content creation platform by the end of August. Meet the new SERP Visualizer, a new Internal/External Linking tool, new AI-generated transitions, and a completely revamped inline AI writer.

Frase also launched a brand new WordPress plugin and the Originality Score!

The SERP Visualizer

The new SERP Visualizer helps you quickly visualise the most important metrics related to your search competitors’ content. This gives you the insight you need to create content that outperforms them.

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Internal & External Linking Tool

In terms of Google rankings, linking is a crucial aspect when creating quality content. With the new Internal/External Linking tool, Frase allows you to easily incorporate linking into your content creation workflow:

  • External Links: You get link recommendations based on SERP analysis, so they can easily link to reputable sources.
  • Internal Links: Get link recommendations based on Google Search Console, so you can find the most related pages on your site.

AI-Generated Transitions

AI-generated transitions help you dramatically speed up the drafting process by allowing you to quickly expand content that is already on your page.

All-New Inline AI Writer

This completely revamped Inline Writer uses AI to help with the following two key workflows: Rewriting and expanding content which is already on your page.

The Originality Score

Google has just released the so-called “Helpful Content Update”, which can have an impact on websites that publish unhelpful and unoriginal content.

For this reason, Frase has introduced the “Originality Score” feature. It is not so much a plagiarism checker that only looks at keywords, but rather a tool that focuses on the SERPs. It also takes into account the meaning of the text. If a sentence or paragraph is flagged, you have to rewrite it yourself or with the help of AI.

Note that these features are included in the Frase SEO add-on.

New WordPress Plugin

The new free plugin brings the power of Frase to your WordPress website, allowing you to research and optimise content without having to navigate away.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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