How to Segment Customers in Magento

In the following blog post we would like to introduce two Magento extensions from aheadWorks and Amasty which allow you to segment customers.

By doing so you’ll be able to split your customers into separate groups with similar characteristics and are then able to cater to the specific needs of each group via targeted marketing campaigns. According to the Pareto principle, also known as the 80–20 rule, 80% of your sales come from 20% of your customers. Now find out who your best customers are!

Market Segmentation Suite by aheadWorks

The top rated Market Segmentation Suite Magento extension allows you to segment customers by any custom criteria via unlimited segmentation rules. Thus created lists can be used for tailored marketing purposes. Also segmented customers can be moved to a customer group with a single click of a button.

Features

Customer segmentation – easy as 1-2-3
Unlimited number of rules for segmentation based on

Customer personal details
Newsletter subscription details
Product details incl. view & order history and wishlist
Order & shopping cart details

Segment customers & orders on new separate grids
Targeted audience can be moved to customer groups, e.g. premium customers
Export segmented lists to CSV or XML files
Re-index segmentation rules; Able to handle up to 100k customers or orders

Compatibility

aheadWork’s Market Segmentation Suite module integrates nice with the following extensions:

Z-Blocks, Follow Up Email, Checkout Promo,
Advanced Newsletter, Pop-Up+, Order Tags,
Points & Rewards, Catalog Permissions,
Customer Attributes & eCommerce Gamification Suite

Purchase Market Segmentation Suite from just $199 »

Advanced Customer Segments by Amasty

The Advanced Customer Segments Magento extension allows you to split customers into groups by order and user activity data. Both guests and registered customers can be segmented via flexibel rules. The gained information is quintessential for successful marketing campaigns as target-oriented and precise offers can be made to different customer groups.

Features

Customer segmentation on the fly
Segmentation based on customer details
Segmentation based on shopping cart data
Segmentation rules based on products
Order segmentation
Segmentation based on billing & shipping address
Condition combinations to create complex segmentation rules
Advanced options:

Guest visitor segmentation
Export segmentation lists as CSV or XML files
Update segmentation lists via cron jobs
Bulk reindex segmentation lists manually

Compatibility

Amasty’s Advanced Customer Segments module is a great addition to the following extensions:

Follow up Email – Run targeted email campaigns
Special Promotions Pro – Offer effective promotions to specific customer segments
Customer Attributes – Segment customers by customer attributes
Shipping Restrictions – Set complex shipping restriction rules for segmented customers

Purchase Advanced Customer Segments from just $119 »