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Metorik: New Customer Sources & Compare Categories Reports
The Metorik team just shared some exciting new features that they have been working on for the past three months. The ecommerce co-pilot for WooCommerce and Shopify just introduced new customer sources and compare categories reports, new filters, and more.
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Customer Sources Report
The new customer sources report allows you to identify where new customers are coming from (by referring site and UTM parameters), as well as what those customers spend on average over time.
This report can be very useful in deciding where you should invest more in customer acquisition. For example, if you see that customers coming from YouTube have a higher average LTV and a higher number of orders, you should probably spend more on paid customer acquisition there.
If you use UTM parameters to drive leads to your website from emails, social media, etc., this report can be useful to determine the performance of these campaigns and how many new customers you have gained through them.
Compare Categories Report
Simply add a few categories in the compare categoires report. Then you’ll be able to see sales for each category over time on the same chart and in a table below.
By the way, the same report exists for products and variations.
New Filters
With Metorik’s segmenting system you can gain insights into your data with ease, and then build on top of those segments with custom dashboards, digests, email automations, and more.
The Metorik team just added a bunch of new filters including the new customer unique products count filter. When segmenting orders, subscriptions and customers, you can now filter by the number of unique products purchased (rather than just the total number of items, which may include multiple quantities for some products).
In other news, they rolled out better fake email handling and old email validation for abandoned carts and Engage in general. In addition, you can now also see profit margin over time in the profit report’s chart. You can also view the number of emails that failed to send on single automation/broadcast pages and the reasons why. Finally, they introduced better WooCommerce Subscriptions reporting support for stores using uncommon languages.
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