How Lil’ Emma Offers Online Cooking Classes With Payhip

Do you remember Little Emma, who laid the foundation for a successful homemade lemonade empire when she was just 5 years old. Her path led her from a rickety folding table in her parents’ driveway to a restaurant and a small organic food shop to her first WooCommerce online shop. After the huge success, she will soon expand her offer to include online cooking courses. She reveals which tool she will use for this here in this guest post.

Create & Sell Online Courses With Ease »

A Brief Review

Oh, by the way, her lovable German shepherd Bruno is still by her side. However, Bruno no longer has to defend her against the nastiness of Biff, her former neighbour. She married him two years ago, and they are expecting their second child soon. Well, teasing is a sign of affection, isn’t it?

New: Online Cooking Courses

For this reason, she can no longer be in the shop every day, but would like to take a step back from the day-to-day business and hand it over to her long-serving employees. Due to the high demand for her homemade delicacies, Emma would like to finally expand her online shop with paid cooking courses. Since she announced this on her blog a few months ago, the newsletter subscription numbers have been shooting up continuously. Mostly from loyal regular customers. The recipe for the lemonade, however, remains a trade secret! Makes sense, doesn’t it? Work is not getting any less – quite the opposite – but she hopes to be able to better reconcile work and family life thanks to flexible working hours.

So it’s high time to tackle the project of online courses! She creates the video content for it in her own studio after the children have gone to bed – and Biff has fallen asleep on the sofa watching TV. Luckily he doesn’t snore too loudly…

Payhip Courses

Course Player
Beautiful Course Player With Custom Branding ©Payhip

When Emma was looking for a suitable tool, WordPress naturally came to mind first. However, she ultimately opted for Payhip, a UK-based SaaS e-commerce platform. Among other things, this eliminates the need for continuous plugin updates and potential conflicts with her WordPress theme and plugins.

With Payhip, Emma has killed two birds with one stone. Not only can she offer (paid) memberships, but also her online cooking courses – and it’s all super easy!


Drip Content
Drip Content Settings

The following feature highlights were crucial to her decision:

  • Great learning experience for students including student accounts, commenting system and responsive design
  • Beautiful, branded course player (After all, you eat with your eyes first, don’t you?)
  • Course lessons can have sections and can include videos, quizzes, downloads, surveys, assignments, embeds, and – of course – text
  • Drip content aka course lessons over time
  • Student progress tracking
  • Store builder to craft the perfect sales page for courses including preorders
  • Option to offer free preview lessons to increase conversions (Who wants to buy a pig in a poke?)
  • Custom, flexible pricing including one-off pricing, subscriptions, payment plans and 100% free courses
  • Accept payments via PayPal and Stripe
  • Video hosting including (You can also use your own)

Payhip also automatically handles EU VAT so Emma can focus on creating and delivering great content.


Pricing Plans
Pricing Plans ©Payhip

Emma also chose Payhip because of the low fees and simple pricing. The Free Forever plan costs – that’s right – no fixed monthly fees. There are only 5% transaction fees. The Plus Plan costs $29 per month plus 2% transaction fees. Emma, however, opted for the Pro plan, which costs $99 a month, but no transaction fees. With all plans, you get access to all features. In addition, Stripe and PayPal fees apply.

Create & Sell Online Courses With Ease »

Disclaimer: Little Emma is, of course, fictitious. All similarities to real existing persons and business models are not intended and purely coincidental.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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