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The Usermaven developers have just added another set of exciting new features to their privacy-friendly, cookieless web and product analytics platform. This includes an option to exclude team traffic from analytics, improved filters, and a live view of anonymous site visitors.
Exclude Internal Team Traffic
Analytics only make sense if they are as accurate as possible. Especially when working on your own site, you don’t necessarily want to see your own visits show up in web and product analytics. With Usermaven you can now filter out traffic generated from internal sources by email addresses, IP addresses or hostnames. Internal traffic includes team members, test accounts or development environments.
Drill-Down With Quick Filters
You can now apply filters directly by clicking on the filter icon in web analytics and then selecting the options you are interested in, e.g. page, source, location, device, goal, etc., and apply the filters to break down your analytics data.
With the “Saved View” feature, you can save the applied filters and then quickly access customised views with a single click when needed. You no longer have to juggle the same filter queries over and over again.
Anonymous Site Visitors
In Contacts, Usermaven already had people and companies listed who have signed up for your SaaS. Now they have added a new view to see the list of anonymous site visitors who are currently on your site (live view) or have visited in the last 24 hours. This allows you to see the source/referrer, location, current page they are on and much more.
Usermaven developers are working on making the grouping of events more dynamic by adding a multi-step query builder. They will also add visitor journeys of single anonymous site visitors and improve the funnel query steps and breakdown by different types. Finally, they are adding Google Search Console integration to identify the search terms used by visitors. Stay tuned!
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