WPFunnels Launches A/B Split Testing

The WPFunnels team has just proudly introduced the latest feature to their WordPress sales funnel builder. Say hello to A/B split testing.

A/B Testing

As it says on the box, you can use A/B testing to test each funnel step with different content or designs to see which variant delivers the best results in terms of conversions.

For each of your steps, you can easily create (unlimited) variants directly on the canvas via a beautiful visual builder that stands out with an intuitive, beautiful UI. For example, you can use a different sales copy, different colours for CTAs, different page templates, different checkout form fields, or even different order bumps and order bump positions. The choice is yours!

Similar to funnel pages, you can easily edit or create variants from scratch using any of the supported page builders, including Divi, Gutenberg, Elementor, and Oxygen Builder.

Then you can specify how you want to distribute website traffic among your variants, check the statistics and finally select a winner manually or automatically.

What’s Next?

Next, the WPFunnels team will be working on funnel import/export and support for booking and membership plugins. For the latter, we hope that they will also add support for SureMembers. Stay tuned!