EmailOctopus Rolls Out New Segmentation Feature

EmailOctopus just added a brand new feature to their email marketing platform that enables you to tailor your email content more effectively, for better results. Say hello to segmentation.

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Segmentation

With segmentation you can easily send highly targeted messages to your subscribers based on custom fields and data that is most meaningful to your business. There are several ways to effectively segment your mailing list:

• Location
  Add location data to your contacts so you can schedule your email campaigns for optimal send times globally.
• Age
  Collecting the dates of birth of your subscribers helps you tailor your message to suit each age group.
• Gender
  Knowing the gender of your subscribers means you can change imagery to make your emails more relatable to readers.

• Preferences
  Customer preferences and interests can guide you on how what you offer best suits your individual subscribers.
• Source
  If the source of your subscribers tells you more about their behaviour, send tailored messages to match.
• Time Subscribed
  Promote different content based on how long subscribers have been on your mailing list or provide anniversary offers.

You’ll find segmentation ready to use in your dashboard. It’s even available on the free Starter plan.

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PS: EmailOctopus integrates just fine with Gravity Forms. This is the perfect combination if you are also planning to purchase a WordPress Form Builder plugin.