MailerLite Launches A/B Form Testing

MailerLite has just introduced a new A/B form testing feature to their email marketing platform that will help convert site visitors into newsletter subscribers and increase your email list.

A/B Form Testing

Split Testing Forms
Split Testing Forms with Analytics ©MailerLite

The A/B Testing tool lets you compare the performance of up to 5 versions of a form or pop-up. Thus, you can effortlessly find out which version works best and then use it across your entire website.

It’s all done in just a few minutes. Just follow these three simple steps:

  • Go to an existing form (or create a new one) and click the new Create Split Test button.
  • Create multiple versions of your form by copying the design or starting from scratch.
  • Publish the forms and decide how much traffic you want to send to each variant.

For example, you can use different offers, headlines, images, CTAs, designs, form position, and form fields in your A/B split tests.

The A/B test is finished by clicking the Choose the Winner button. As a result, the version of the form that performed best is selected and then displayed to all site visitors.

Sound interesting? Start your free 30-day trial and get access to MailerLite’s premium features.


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