Encharge Introduces New Flow Metrics & Enhanced Email Metrics

Kalo from Encharge has just announced the addition of brand new flow-specific metrics. They have also expanded the existing email metrics for their email marketing automation platform.

Flow Metrics

Encharge now provides a number of valuable flow engagement metrics for all your flows, separately and individually. To access your flow metrics, click on the Metrics page from the top navigation bar and select Flow Metrics.

Flow metrics can also be accessed directly from any flow. Click on the Settings button in the bottom right corner of any flow and select View Metrics.

People Drill Down

You now have the ability to view a list of people for each individual metric by hovering over the chart and clicking View People.

At the same time, all individual metrics can now be exported as a CSV file by clicking on the Save as CSV button in the top right hand corner when opening an individual metric.

Improved Metrics

Encharge has also applied the same metric changes to all broadcasts, allowing you to drill down into your newsletter metrics. Flow metrics now display a goal conversion rate. Simply add the new Goal step to your flows and start tracking how effective your campaigns are. Finally, all metrics now offer custom date ranges.