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The MailerLite team is currently celebrating the first anniversary of the launch of the new MailerLite version with the release of a bunch of new features for its email marketing automation platform. Meet comparative reporting, a new BigCommerce integration, pre-built automation templates, and more.
Comparative reporting is like looking at two pictures side by side to see how things have changed over time. It allows you to easily compare data from a custom date range, such as last week versus the week before. By comparing this data, you can see how things have changed and make better, more informed decisions about your next course of action.
You can also create and export a detailed comparison report that compares all your dashboard data with a previous period.
MailerLite has also released the following updates to its platform:
- Email preference centers: Boost engagement and retention by allowing subscribers to customize their subscriptions.
- Multiple triggers for automations: You can add up to three different triggers to a single workflow, giving subscribers multiple entry points into your automation.
- Automation templates: You can save time and create flawless workflows with pre-built automation templates.
- New A/B testing features: In addition to A/B testing for campaigns and landing pages, you can now apply A/B testing to your forms and automation workflows.
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