Usermaven Introduces Refined Maven AI & Custom Channel Mapping

Waqar from Usermaven has just released a polished Maven AI, custom channel mapping, traffic channel filtering and more for its privacy-friendly, cookieless and no-code web and product analytics platform.

Refined Maven AI

Launched in July 2023, Maven AI is your personal AI data analytics companion. With this update, you can even call it your conversational analytics assistant. As well as having a fresh new look and feel, Maven AI is now more conversational. It allows you to ask questions about your top performing pages, channels, sources and more, and gain key insights into your data through AI-powered analysis.

Still in beta, it currently supports web analytics, with support for product analytics coming soon.

Custom Channel Mapping

Custom Channel Mapping
Custom Channel Mapping ©Usermaven

The new Custom Channel Mapping feature allows you to categorize your traffic into custom channels based on specific criteria, giving you a more tailored view of your data.

For example, with Custom Channel Mapping you can easily:

  • Map traffic from specific referring sites such as G2, Capterra or 😊 to custom channels,
  • Categorize traffic based on UTM tags, or
  • Group traffic that lands on specific pages or URL patterns.

Understanding your traffic sources and making data-driven decisions to optimize your marketing efforts has never been easier.

Traffic Channel Filtering

Traffic Channel Filtering
Traffic Channel Filtering ©Usermaven

Usermaven has also improved its Traffic Channels feature in Website Analytics, allowing you to filter your analytics based on specific traffic channels with a single click. Easily drill down into your data and gain valuable insight into the performance of specific traffic channels.

Better Tracking Script

Tracking Script
Tracking Script Setup ©Usermaven

Finally, Usermaven has released an updated tracking script that is compatible with all types of websites and offers improved performance and reliability across different web platforms and technologies.

In addition, new in-app guides have been released with step-by-step instructions on how to set up tracking for the most popular CMS, including Shopify, SquareSpace, Wix, Webflow and more.


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Stefan is a ShabuShabu project by Stefan Glumpler & Boris Glumpler - a brother and web designer / developer team based in Munich, Germany. Servus from Bavaria!

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