Sendr V4: New Campaign Copilot, Analytics, Personas & Campaign Strategy

John from Sendr has just announced the release of version 4.0 of the GTM and personalized outreach platform. Say hello to the new Campaign Copilot, Campaign Strategy, Analytics and Personas features.

New Features

Let’s take a look at what’s new in Sendr:

• Campaign Copilot: Campaign Copilot is an AI assistant that you can chat to inside Sendr. It guides you through the process of creating your campaign from start to finish, covering email, LinkedIn, and WhatsApp. It can also build your lead list from its database of over 500 million B2B contacts, which is updated every 30 days.
• Analytics: All campaigns now open in a brand new Analytics tab. In ‘Campaign progress’, you can see how many leads are in progress, complete or have encountered an error. Click on any number to go straight to those contacts to download, remove or move them into a new campaign. In the ‘Opportunities’ tab, replies are automatically tagged by sentiment, so interested leads show up as opportunities. You can also view open and reply rates across every channel — email, LinkedIn and WhatsApp — all combined in one view. Finally, the Channel Performance tab shows emails sent, open and reply rates, LinkedIn requests, acceptance and read rates,
• Campaign Strategy: Every campaign now comes with a strategy that you can read, edit and share. Outbound plans are usually scattered across various documents that get passed around a team. With Copilot, however, the plan is written right inside your campaign, including the goal, audience, channels, offer and hook, proof points, and the reasoning behind the sequence. Review and edit the plan as required, and then click ‘Build’ to generate the campaign.
• Personas & Workspace Profile: Teach Sendr about your business once and it will optimize every campaign. Add your website and Sendr will analyze it, along with your public content, case studies, and reviews, to create your Workspace Profile. This profile will include information on what you offer, who it’s for, what sets you apart, and your tone of voice. You can then tweak anything that isn’t quite right. Sendr will then build your Personas: specific individuals who represent your target audience, each with a name, goals and pain points. When you add the LinkedIn profiles of your best customers, Sendr analyses their profiles and the last 90 days of their activity to help you understand exactly who your ideal buyer is. You can then use these personas across your campaigns, lead lists and more.

In other news, Sendr has introduced smarter personalisation to SendrAI. It now understands your business and your leads equally well. Ask it to ‘write a LinkedIn DM’ and it will research and enrich each contact, finding relevant details to reference and combining them with details from your Workspace Profile, such as your services, offers and unique selling points.

The result is a fully personalized message for each contact, as if you had researched them all yourself.